Ecological Intelligence: Knowi...


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Most of us want to make the right choices as consumers. But how can any one individual’s choices make a difference? And, more importantly, what are the right choices?

In this provocative new book Daniel Goleman shows that everything about what we buy and why is about to change. To date, he argues, our consumer thinking about issues such as the environment, health hazards or child labour has been one-dimensional, focusing on single problems in isolation from the rest. Our ‘green’ awareness is so superficial we often do more harm than good by ignoring the adverse impacts of the far vaster proportion of what we buy and do.

Ecological Intelligence shows how the phenomenon of radical transparency – the availability of complete information about all aspects of a product’s history – is about to transform the power of consumers and the fate of business. Companies will no longer be able to control their own reputations. For the first time what they say will matter far less than what they actually do. They will be genuinely accountable.

Ecological Intelligence sends a fresh and hopeful message to readers. By mobilizing consumers to create an enormous market force for virtuous business decisions, it is the essential handbook for understanding the coming information revolution.

About the Author

Daniel Goleman, Ph.D., covered behavioral and brain sciences for The New York Times for twelve years and is codirector of the Consortium for Research on Emotional Intelligence in Organizations at Rutgers University. He has taught at Harvard, his alma mater, and as a consultant addresses groups and businesses around the world. He is also the author of Emotional Intelligence,Working with Emotional Intelligence, Primal Leadership, and co-author of Destructive Emotions.

–This text refers to an out of print or unavailable edition of this title.

Additional information




Bhrikuti Pustak








Penguin Books

Year of Publication

2009 A.D


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